(We are now directing you to the following link to find material similar to what you have been used to seeing. The link is It' All About People. There will be no new posts for Steps and Skips for the foreseeable future.
While here, you can revisit some of our past blog posts. Enjoy.)
When people think of you, your brand, or your place of business, what do they immediately think of?
While here, you can revisit some of our past blog posts. Enjoy.)
When people think of you, your brand, or your place of business, what do they immediately think of?
Tonight as
Carolyn and I drove around out small town we started listing the things that
make some of the restaurants memorable.
Restaurant A
has good oatmeal
Restaurant B
has amazing coffee with heavy cream
Restaurant C
has incredible burgers
Restaurant D
has the best Italian food
Restaurant E
has lousy coffee (even lousy coffee is memorable)
And we added
a few others.
You see,
people know things about your business and about you that they may never
verbalize to your face or put on a customer survey, yet you are being rated and
judged based on their perception of you.
And so it is
with us as individuals.
~I think
people perceive of me as an encourager.
~My friend Ruth
has never been happy in any job she has held for as long as I have known her.
~John is a
thinker.
~Walt is
always ready to help someone in need.
~Louie is
lazy.
~Mary is
resourceful.
~Aileen is
an amazing cook.
~Don’t eat
what Lucy cooks.
You see the
pattern. People make judgements about us
too.
My point …
Get in touch
with yourself and make sure your persona matches what you aim to give off.
Make sure
your business is true to the impressions you set out to leave in people’s
minds.
And if you
fall short?
Do some
research. If you are a restaurant, ask
your customers how they like your coffee?
Do you like the way I fry your bacon?
If there was one thing I could to do improve my business and get you to
come here more often, what would you say?
Maybe what
you are known for is not what you want to be known for.
Perhaps you
can improve on that.
Maybe!
P Michael Biggs
Up-Words
Offering Hope
Encouragement
Inspiration
One Word at a Time
